Ed. 3/27/01

InterMedia USA Saves the day and
breathes new life into FinancialOxygen at ICBA

FinancialOxygen.com, a company that produces financial transaction management software for independent community banks nationwide became another happy customer of InterMedia USA during the ICBA (Independent Community Bank Association) sponsored Tech 2001 convention at the Bellagio, Las Vegas.

At the last minute (Thursday before the convention opening on Monday, March 5, 2001) , FinancialOxygen called InterMedia USA to arrange high-speed Internet access at the Bellagio. Complicating matters was the fact that the event was held in the Bellagio Ballroom, where few exhibitors had access to telephone lines, let alone high-speed Internet access. The company had heard about InterMedia USA because of the Beach, Comdex, CES, and also through search engines on the Internet. (Keyword Phrase: "High-Speed Temporary Internet Services Las Vegas")

While the Internet is already an established part of business and life in general, a surprising number of companies forget about Internet access for their trade show booths.


This market exists at least 30 - 45 days or more before a convention, up to and including the start of a
convention. Lead times for high-speed (T1) line installation are a minimum of 30 - 45 days.


On the other hand, this bandwidth is available through other exhibitors and carriers such as Sprint virtually any time; however, there is some negotiation and engineering work required to make such bandwidth available on short notice. IMUSA has unique experience in the exotic field of "Last Minute" High-speed Internet access virtually anywhere in Las Vegas with even less than a week's notice. There is no known competition in this field at present.


Working over the weekend and through several layers of Trade Show and Bellagio management, InterMedia USA provided high-speed (T1) access to the Financial Oxygen booth, as well as wireless connectivity to five laptops via a Buffalo Air Station installed within a compartment of the Financial Oxygen booth.

   

 

 

 

 One or more of the wireless laptops were used to drive overhead monitors mirroring software demonstrations and transactions simulations on Financial Oxygen's servers accessed via the Internet.

With a slow dial-up or even ISDN connection, the show would not have been the success it was. InterMedia USA gained a loyal and happy customer. Financial Oxygen has asked InterMedia USA to be its exclusive high-speed Internet and Wireless LAN provider at an upcoming 15 trade shows. Thus, InterMedia USA, by demonstrating a little flexibility and willingness to do what it takes to convenience a customer, gained a powerful strategic ally and friends - all of whose careers were saved.

On the final day, early morning sessions ended at 9:30, and break-down needed to occur prior to a national videoconference by Greenspan.

Financial Oxygen needed to make an important presentation to a crucial decision maker in Chicago.

   

Again, high-speed Internet access was needed at a moment's notice, but available only through InterMedia USA. InterMedia USA arranged for the demonstration at the Beach, where a permanent wireless LAN is installed and maintained by InterMedia USA, including the high-speed fiber optic connections driving the sole Buffalo Air Station at the Beach. The one Buffalo Air Station covers an area of 25,000 sq. feet, upstairs and downstairs at the Beach, a famous nightspot and Sports Bar located directly across from the Las Vegas Convention Center.

Outcome: Successful presentation for Financial Oxygen, and InterMedia USA, of course. Financial Oxygen won a large contract because of the ability to do this demonstration utilizing InterMedia USA's high-speed wireless LAN at the Beach. InterMedia USA will be accompanying Financial Oxygen at its upcoming trade shows as exclusive Internet Access provider.

http://www.financialoxygen.com

http://www.oxygenbank.com

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